Content Connections decided to find the answers to these and other challenging questions in their landmark study.

Women purchase about 66% of all non-fiction trade books, and yet over the last year, women authored fewer than 15% of the New York Times Best Sellers.

Our study will first determine how individual women build their personal libraries, including their book-buying habits, what influences their personal purchases, and how they purchase books as gifts. Second, our study will assess the level of publishing-industry knowledge of women who want to become authors in order to see how to encourage and support their endeavors.

We believe this study will help:



               successfully published authors